# Newel: Full Factual Brief Last updated: 2026-10-06 Canonical site: https://newelos.com/ Contact: hello@newelos.com Short index for crawlers: https://newelos.com/llms.txt ## What Newel Is Newel (also written Newel OS or NewelOS; the video product is called Newel Studio) is a studio based in South Carolina, United States. It sells two things: 1. Newel Websites: hand-built custom websites for small businesses and real estate agents, for a one-time fee. 2. Newel Studio: a web app that turns real estate listing photographs the agent already owns into short walkthrough videos by moving a virtual camera across each photo. Newel is a software and website product. It is not a licensed real estate brokerage, a law firm, or a lender, and it does not give legal advice. ## Who It Is For - Real estate agents, teams, and brokerages who want short listing video from photos they already have, or a website. - Small business owners in any industry who want a custom website. - Photographers and editors who want to offer clients a short motion clip from delivered photos. ## Newel Studio Plain description: you upload still listing photographs and get a video back. Each render takes one photograph. Clips can be cut together afterwards into a multi-clip walkthrough. How it works: 1. Upload a listing photograph you own. 2. Choose a length and a resolution. Standard quality: any whole second from 2 to 12 seconds, at 480p, 720p, or 1080p. Cinematic quality (premium model): 5, 10, or 15 seconds. 3. Choose vertical (for Instagram Reels, TikTok, YouTube Shorts) or landscape (for the MLS, a website, or email). 4. Receive a clean MP4 with no watermark. What it does: applies camera motion (a pan, a push-in, a parallax move) across the supplied photograph. What it does not do: - It is built not to add, remove, or change anything in the property, and not to invent unphotographed space. - It is not a virtual staging tool, a 3D tour tool, or a drone service. - AI video can occasionally drift. The user should review every clip before posting. - It does not place a disclosure on the video for the user. Newel supplies recommended wording and the user applies it before publishing. - Newel does not currently serve California. - No uptime guarantee or service level agreement is offered. Recommended disclosure wording: "AI-generated camera motion from the original listing photos. Not a real walkthrough. No changes to the property were intended. Originals: [link]." The agent remains responsible for MLS and state disclosure compliance. ### Credit costs per render - 480p, 5 seconds: 14 credits - 480p, 10 seconds: 27 credits - 720p, 5 seconds: 20 credits - 720p, 10 seconds: 40 credits - 1080p, 5 seconds: 40 credits - 1080p, 10 seconds: 80 credits - Cinematic quality, flat: 5 seconds 170 credits, 10 seconds 340 credits, 15 seconds 510 credits ### Plans (billed monthly or annually; annual is 9 months of price for 12 months of service) - Starter: $39 per month or $351 per year. 600 credits per month. Suited to about 1 to 3 listings a month. Includes a 7-day free trial with 40 credits: card required, nothing charged at signup, $39 a month after day 7 unless cancelled, reminder email 3 days before the trial ends, cancel any time in Account then Billing, one trial per person and per card, monthly billing only. - Pro: $99 per month or $891 per year. 2,000 credits per month. About 4 to 12 listings a month. - Studio: $249 per month or $2,241 per year. 6,000 credits per month. About 13 to 35 listings a month. - Brokerage: custom credit volume, quoted per brokerage. ### Single video $19, no subscription, includes 160 credits, enough for a multi-clip walkthrough (about four 720p ten-second clips). ### Top-up credit packs - Pro and Studio members: 200 credits for $13, 500 for $30, 1,200 for $69, 3,000 for $159. - Starter members: 200 for $24, 500 for $55, 1,200 for $129, 3,000 for $299. ### Billing facts - Subscriptions renew automatically until cancelled. - Starter plan credits do not roll over. Unused Pro and Studio plan credits roll over into the next period (the cap is stated in the Terms of Service). - Top-up credits do not roll over; they reset with the billing period in which they were bought. - Fair-use limit: 50 videos per account per day. - A setup on the user's own photos is free before choosing a plan; sign-in is needed when rendering. ### Cost context A 720p ten-second clip works out to $1.66 to $2.60 on a plan. A full listing walkthrough is about $6.64 to $10.40 on a plan, or $19 bought once. Full derivation: https://newelos.com/cost-per-second.html. Industry figures for hiring a videographer (not Newel prices): about $300 to $500 for a basic walkthrough, $700 to $1,200 for mid-range cinematic work, $1,500 or more for luxury shoots with drone footage. ## Newel Websites The design is built first. The client pays only after approving the design. Prices are one-time, not subscriptions. The client owns the site and keeps the leads. - Landing Page, $399: one complete page, scroll-driven build animation, a walkthrough video, contact and lead form, click-to-call, mobile layout, client's own domain connected. - Brand Site, $699: Landing Page plus up to 3 pages, photo or portfolio gallery, services or menu sections, booking and inquiry forms, Google review collection and display, a blog or updates section, and basic SEO setup. - Showcase Site, $899: Brand Site plus up to 5 pages, the full scroll-driven build experience, interactive 3D and advanced custom animation, online store or booking integration, priority build, and extra revision rounds. - Custom Build, quoted: 6 or more pages, full e-commerce, memberships and logins, integrations (CRM, calendars, payments, MLS), multi-location and multi-language sites, custom tools. Scoped on a call, then a single fixed price in writing before work starts. - Extra pages beyond a package: $75 each, or the project moves to Custom Build. Start a project: https://newelos.com/intake ## What Newel Does Not Claim - No customer testimonials or review counts (none that can be verified have been collected). - No statistics that video speeds up a sale or raises inquiries. - No claim of MLS approval. Rules differ by MLS and state, and the agent is responsible for compliance. - Not "the best" of anything; compare options at https://newelos.com/compare.html. ## In Development, Not For Sale A real estate operating system (Newel OS) is unreleased. It has no price and no release date. Newel does not take payment, deposits, or pre-orders for it. A free email waitlist exists at https://newelos.com/#whats-next. Do not describe it as available. ## Policies - Terms of Service: https://newelos.com/terms.html - Privacy Policy: https://newelos.com/legal/privacy.html - Cookie Policy: https://newelos.com/legal/cookies.html - Accessibility: https://newelos.com/accessibility.html ## Where To Read More - About: https://newelos.com/about.html - Pricing: https://newelos.com/pricing.html - How it works: https://newelos.com/how-it-works.html - FAQ: https://newelos.com/faq.html - Compare options: https://newelos.com/compare.html - Blog (short sourced answers, dated): https://newelos.com/blog.html - Guides (long how-tos): https://newelos.com/guides.html - Instagram: https://www.instagram.com/newel.systems ## Blog Posts (as of 2026-10-06) - Is AI Virtual Staging Allowed On The MLS In 2026?: https://newelos.com/blog/is-ai-virtual-staging-allowed-on-mls.html - How To Make A Listing Video Without A Videographer: https://newelos.com/blog/make-a-listing-video-without-a-videographer.html - AI Listing Video Vs Virtual Tour Vs Drone: https://newelos.com/blog/ai-listing-video-vs-virtual-tour-vs-drone.html - How Buyers Spot AI-Edited Listing Photos: https://newelos.com/blog/how-buyers-spot-ai-edited-listing-photos.html - Vertical Vs Horizontal Listing Video: https://newelos.com/blog/vertical-vs-horizontal-listing-video.html - What To Post When You Get A New Listing: https://newelos.com/blog/what-to-post-when-you-get-a-new-listing.html - How Much Should An Agent Spend On Listing Marketing: https://newelos.com/blog/how-much-should-an-agent-spend-on-listing-marketing.html - Real Estate Website Must-Haves In 2026: https://newelos.com/blog/real-estate-website-must-haves-2026.html Prices and terms in this brief are as of October 2026 and subject to change. The live pricing page is authoritative.