Terms of Service

What Newel Is

Newel sells two things, and these Terms cover both. Newel Websites is a custom website design and build studio: you hire us for a fixed-scope project and we design, build, and hand over a site. Newel Studio is a subscription software service that turns listing photographs you already own into short listing videos by moving a virtual camera across them, one photograph per render. The two are bought separately, priced separately, and governed by different sections below. Buying one does not include the other.

Newel is operated by Prime Edge LLC, a South Carolina limited liability company, referred to throughout these Terms as “Newel,” “we,” or “us.” Newel Studio is live and available now: there is no application, waitlist, or approval step. You create an account, you can try it free, and you can subscribe when you are ready. We also describe a third product, a real estate operating system, that is still in development and is not sold today; see the Products In Development section below.

The Service

Newel is software and creative services only. It is not a real estate brokerage, a law firm, a title company, a lender, a financial advisor, an appraiser, an MLS, or an advertising compliance authority, and it is not a party to any real estate transaction. Nothing Newel produces or publishes is legal, brokerage, or compliance advice. You remain the licensed professional responsible for your own advertising.

No Warranty on Legal Content

These Terms and any policies, disclosures, agreements, disclosure language, or other legal materials Newel provides or publishes are offered “as is,” for general informational purposes only, and are not legal advice. Newel does not warrant that they are accurate, complete, current, or compliant with the laws of your particular state or jurisdiction, or with the rules of your MLS or association. Laws and MLS rules vary and change; we may add to or update these materials over time, but they may lag behind or fail to reflect the requirements that apply to you or your business. You are solely responsible for determining and meeting your own legal and disclosure obligations and for obtaining your own legal counsel, and Newel is not liable for any loss, penalty, fine, or claim arising from any inaccuracy, omission, or out-of-date content in these Terms or any legal materials we provide.

Website Builds, Quotes & Ongoing Care

Website design and build work is separate from any Newel Studio subscription and is governed by the written project agreement you sign before work begins. Package prices published on our site apply only to projects that fall within the page count and scope stated for that package; extra pages and out-of-scope work are billed at the rates stated in your project agreement. Projects that do not fit a published package are quoted individually after a scoping conversation, and no price for such a project is binding until Newel issues it to you in writing.

Ongoing care, hosting management, and post-launch support are optional and are not included in any published website price. Where you elect an ongoing care or managed-hosting arrangement, the monthly fee for it is set by Newel on a per-project basis, based on the size, complexity, and support needs of your site, and is disclosed to you in writing in your project agreement or a separate support addendum before any recurring charge is authorized. Newel does not publish a single standard monthly care price, and no rate is guaranteed or offered until it is quoted to you in writing. Recurring fees, minimum terms, renewal, and cancellation for any such arrangement are governed by that written agreement.

Newel Studio Plans & Pricing

Newel Studio is sold as a monthly or annual subscription. Each plan includes a set number of credits each month, and credits are what you spend to produce a video. The plans are:

Annual plans are priced at nine months of the monthly rate for twelve months of service, a 25 percent saving. An annual plan is billed once, in advance, for the full year, and its credits are issued monthly on your billing anniversary date rather than all at once. Brokerage pricing is not published and is not binding until Newel issues it to you in writing.

Fees are billed in advance in U.S. dollars and, except where required by law, are non-refundable, including for partial billing periods and unused credits. Applicable sales tax may be added. Plan prices, credit allotments, and credit costs may change; where a change affects an active paid subscription it takes effect from your next billing period after we give you notice, and your continued use after the change takes effect is acceptance of it. We will never raise the price of a term you have already paid for.

How Credits Work

Credits are consumed per render, and the number of credits a render costs depends on the resolution and length of the video you ask for:

Starter plan credits do not roll over. On the Starter plan, the credits included with your plan are issued at the start of each billing period and any that remain unused at the end of that period expire. On the Pro and Studio plans, unused plan credits roll over into the next billing period as a plan benefit, capped at 25% of that plan's monthly allowance. On Pro, that means up to 500 of your 2,000 monthly credits carry into the next month on top of the fresh 2,000: for example, if you spend 1,500 of your 2,000, the remaining 500 carries. On Studio, up to 1,500 of the 6,000 monthly credits carry. Any unused amount above the 25% cap expires at the end of the period, and top-up credits never roll over. In all cases plan credits have no cash value, are not refundable, and are not exchangeable.

Top-up credits. If you run out, you can buy additional credit packs from inside the app. At Pro and Studio member rates these are 200 credits for $13, 500 credits for $30, 1,200 credits for $69, or 3,000 credits for $159; on Starter they are priced higher, at 200 credits for $24, 500 credits for $55, 1,200 credits for $129, or 3,000 credits for $299, and upgrading to Pro unlocks the lower rate. Top-up credits are added to your balance for the billing period in which you buy them, and any that remain unused when that period ends expire in the same way plan credits do. Buy only what you expect to use inside the current period. Top-up packs are non-refundable, and any remaining purchased credits are forfeited when your subscription is cancelled or lapses. They do not carry a cash value and do not survive cancellation.

Credits are drawn when a render is submitted. Where a render fails for a technical reason on our side, we return the credits used for that render to your balance. That does not apply to renders that complete but that you simply do not like. Credit costs, pack sizes, and pack prices are set by Newel and may change on notice going forward.

Fair Use Limits

Rendering capacity is subject to fair-use limits that sit alongside your credit balance. An account may submit up to 50 videos per day, resetting at midnight UTC, and render requests are rate-limited if they arrive faster than a few per minute. These limits exist to keep shared rendering capacity available to every customer. Where a Brokerage plan needs a higher ceiling, we agree it in writing.

Automatic Renewal & Cancellation

Newel Studio subscriptions renew automatically until you cancel. A monthly plan renews every month on your billing anniversary and an annual plan renews every twelve months, and in each case the payment method you have on file is charged the then-current price for the next term without further action by you.

Before we collect your payment details, and on the checkout screen itself, we disclose the plan you are buying, the exact price, the billing frequency, the date of the first charge, the fact that the plan renews automatically, and how to cancel. You must separately and affirmatively consent to the recurring charge; consent is not bundled into any other agreement. After you subscribe we send you a written acknowledgement that repeats the automatic renewal terms, the cancellation method, and the price.

You can cancel at any time, from inside the app, in a process at least as simple as the one you used to sign up. Cancellation is a self-service option in your account settings. You do not need to call us, wait for a representative, chat with anyone, answer retention questions, or send an email to cancel, and we will not require you to. Cancellation takes effect at the end of the billing period you have already paid for; you keep access and your plan credits until that period ends, and you are not charged again. We do not prorate or refund the remainder of a paid period except where the law requires it.

Where the law of your state requires advance notice before an automatic renewal, including renewals of annual terms, we will send that notice within the window that law requires, to the email address on your account. If you would rather not receive automatic renewals at all, cancel before your renewal date and any remaining paid time will simply run out. If your payment method fails, we may retry it and may suspend the subscription until payment succeeds.

One-Time Purchases

Some Newel Studio purchases are not subscriptions. A single self-serve video is $19 as a one-time purchase and includes 160 credits, enough for a full multi-clip walkthrough, with no subscription and no recurring charge. One-time purchases are charged once, are not renewed, and are non-refundable once the render has begun.

Payment Processing

Payments for Newel Studio subscriptions, single videos, top-up credit packs, and other self-serve purchases are processed by Stripe, Inc., our third-party payment processor. Your payment details are collected and handled by Stripe under Stripe's own terms and privacy policy, and by making a purchase you agree to Stripe's applicable terms as well as ours. Newel does not receive or store your full card number. You authorize Newel and Stripe to charge the payment method you select for the amounts and on the schedule shown at checkout, including recurring subscription charges and any applicable tax, until you cancel. Charges are made by, and payable to, Prime Edge LLC, the South Carolina company that operates Newel, and will appear on your card or bank statement under that name or a close variation of it set by Stripe as the billing descriptor; if you do not recognize a charge, contact us at hello@newelos.com before disputing it with your bank. You are responsible for keeping a valid payment method on file. If a charge is declined, Newel and Stripe may retry it, and we may suspend the subscription until payment succeeds. Website design, build, and ongoing care payments may be invoiced or processed separately, as stated in your project agreement.

AI-Generated Media & Listing Compliance

Read this section before you publish anything Newel Studio produces. Newel Studio animates photographs that you supply. It moves a virtual camera across your own photographs, using motion such as panning, pushing in, and parallax. It does not add, remove, or alter property features, and it does not generate rooms, views, finishes, or spaces that were never photographed. That is a deliberate product constraint, because output that invents property elements or depicts space that was never photographed is not merely a disclosure problem: many MLSs prohibit it outright, and CRMLS and others state that you cannot add, remove, or modify any real part of a property in listing media.

You are solely responsible for MLS, association, and state advertising compliance. Rules differ by MLS, by state, and by the type of media involved, and they change. Newel does not review your video against your MLS rules, does not submit anything to your MLS, and does not certify any output as compliant. Before you publish, you are responsible for confirming that the video, its disclosures, and its placement satisfy every rule that applies to you.

Do not use Newel output to misrepresent a property. You may not use output to make a property appear to have features, dimensions, conditions, views, or surroundings it does not have; to present media of one property as media of another; to conceal a defect; to present generated video as unedited raw footage where your MLS or state requires otherwise; or in any way that is deceptive or misleading to a consumer. You also may not use output in a manner that violates fair housing or anti-discrimination law.

Disclosure. Newel supplies recommended on-frame disclosure language for you to place on the video before you publish it: “Video generated from listing photographs. No property features added, removed, or altered.” Whether that language is sufficient, and whether additional or differently worded disclosure is required, is determined by your MLS rules and your state law, and it is your obligation to meet them. If you remove or modify the disclosure, you accept responsibility for that decision.

REALTOR^® obligations. If you are a REALTOR^®, the NAR Code of Ethics applies to this media. Article 12 requires you to present a true picture in your advertising and representations to the public. Standard of Practice 12-10 prohibits manipulating listing content, including photographs, in a way that is deceptive or misleading. Both apply to video made from listing photographs. Newel takes no position on how your board or association will apply them to a specific piece of media.

California. California Business and Professions Code section 10140.8, added by AB 723 and effective January 1, 2026, addresses disclosure where photographs or images used in real estate advertising have been digitally altered. That statute is written in terms of images. Newel does not treat the absence of an express reference to video as permission to skip disclosure, and neither should you: regulators in other states have signalled that they are looking at images and video together, and the scope of these rules is actively expanding. Assume disclosure is required unless your own counsel tells you otherwise.

None of this is legal advice. Newel may refuse, suspend, or remove any content or output that we reasonably believe violates this section, and may terminate accounts for repeated violations.

Your Photographs & Content Rights

You keep ownership of every photograph and file you upload. You represent and warrant that, for each photograph you upload, you own it or hold a written license that permits you to use it in advertising and to create derivative works from it, including video. Listing photography is very often owned by the photographer who shot it, and a license to use a still image on a listing does not automatically include the right to animate it. Confirming that you have that right is your responsibility, not ours. You also warrant that you have any consent needed from people, property owners, and trademark holders visible in your photographs.

You grant Newel a limited, non-exclusive license to host, store, process, transmit, and modify your uploads only as needed to produce and deliver your videos, to provide support, and to keep the service running. As between you and Newel, you own the video output produced from your photographs, and you may use it commercially, including in listing marketing and paid advertising. Newel will not publish, display, or use your listing media in our own marketing without your written permission. Newel does not use your uploads to train AI models. Renders are produced by a third-party generation provider, and your photographs are transmitted to that provider for the sole purpose of producing your video; that provider operates under its own terms, and Newel does not warrant a third party's data practices.

AI Output Quality & Acceptance

Newel Studio uses generative AI, and AI output is inherently variable. It is not always perfect. A render may contain visual artifacts, soft or warped detail, motion you did not expect, or a result that simply does not match the creative outcome you had in mind. Different prompts, photographs, lengths, and resolutions produce different results, and the same inputs will not always produce the same output. By creating an account and by subscribing or purchasing, you acknowledge and accept that Newel Studio produces AI-generated media that may be imperfect, and you accept that risk. You are responsible for reviewing every render before you use or publish it, and for choosing not to publish one you are not satisfied with.

Credits pay for the compute a render consumes, not for a guarantee that you will like the result. A render that completes to its technical specification has delivered the service you paid for, even if you would have preferred a different creative outcome. Dissatisfaction with the creative result of a completed render is not a product defect, a billing error, or an unauthorized charge, and completed renders and the credits they consumed are non-refundable except where the law requires otherwise. This is different from a render that fails: if a render fails after it starts, the credits it reserved are returned to your balance automatically, as described in the credits section. Nothing in this section limits any right you cannot lawfully be asked to waive, including any chargeback right your card network or the law provides; we simply ask that you contact us first, because a completed AI render is not a defect we can correct by reversing a charge.

Your Responsibilities

You are responsible for the accuracy of everything you publish through or with Newel, for reviewing every AI-generated video, graphic, or piece of copy before you publish it or send it to a client, for your own MLS, fair housing, advertising, and disclosure compliance, and for keeping your account credentials secure. You are responsible for the acts of anyone you allow to use your account. You may not use Newel to spam, to scrape third-party services against their terms, to probe for unauthorized access, or to attempt to reach another customer's data, and you may not copy, resell, sublicense, reverse engineer, decompile, or use Newel's source code, templates, workflows, or proprietary system behavior to build a competing product or service.

Acceptable Use & Prohibited Conduct

You agree to use Newel only for lawful business purposes and in compliance with all applicable laws, MLS rules, and fair housing, advertising, anti-spam, and disclosure requirements. You may not: upload content you do not have the rights to use; infringe any intellectual property, privacy, or publicity right; produce sexual, violent, hateful, harassing, or deceptive content; create media depicting a real person without their consent; impersonate anyone; defraud anyone; introduce malware; probe, scan, or attempt to breach security; circumvent credit limits, rate limits, or access controls; share one account across a team or brokerage in place of paid seats; resell raw access to Newel's rendering capacity as a substitute for a Brokerage plan; or use the service to build or train a competing product. We may suspend or terminate access for any actual or suspected violation, and we may remove content that violates these Terms.

No Uptime Commitment or Service Level Agreement

Newel does not offer a service level agreement, an uptime guarantee, a guaranteed turnaround time, or downtime credits for Newel Studio, and none should be inferred from any page on our site or any conversation with us. Rendering depends on third-party AI model providers whose availability, queue times, capacity, and pricing are outside our control, and whose own liability to Newel is contractually limited. The service may be slow, queued, rate-limited, interrupted for maintenance, or unavailable, and a particular render may fail or produce a result you do not want. Your remedy for a failed render is the return of the credits used for it, as described in the credits section above. If a provider outage or change makes a feature impractical to keep offering, we may modify or discontinue it, and where that materially reduces what you paid for in an unexpired paid term we will provide a prorated credit or refund for the affected portion of that term.

No Guarantee of Results

Newel helps you market. It does not guarantee leads, showings, offers, closings, listing appointments, revenue, engagement, views, search rankings, or any other business result. Any figures we publish about the video or real estate market are drawn from public industry sources, describe the market generally, and are not a prediction about your listings.

Products In Development

Newel publicly describes products it is building but has not released, including a real estate operating system intended to bring listing records, a deal pipeline, marketing, follow-up, and reporting into one place. Anything we describe as in development, planned, coming, or upcoming is exactly that: it is not available, it is not for sale, and it is not part of anything you buy from us today.

For the avoidance of doubt: we do not accept payment, deposits, pre-orders, reservations, or subscription signups for an unreleased product, and no plan, package, or price published on our site includes access to one. Statements about products in development are descriptions of our current intentions, not commitments or promises of future availability. We do not commit to any release date, and we may change, delay, redesign, or cancel any unreleased product entirely, at any time and without notice. The features we describe may not all be built, and those that are built may work differently from how we described them.

Nothing you purchase from Newel today is conditioned on, priced in anticipation of, or dependent on an unreleased product shipping, and you should not buy any current Newel product in reliance on one. If a product in development is released, it will be offered under its own separate pricing and terms, which you would need to review and accept at that time. If you give us feedback about what you would want from an unreleased product, that feedback is governed by the intellectual property section below and creates no obligation on either side.

Intellectual Property & License

Newel, including its software, design, templates, workflows, prompts, models of operation, and brand, is owned by Newel and protected by intellectual-property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to use the service for your own business while your subscription is active and paid. You may not copy, resell, sublicense, reverse engineer, or create derivative works from the service itself. Your rights in your uploads and your video output are described in the content rights section above. Feedback you send us about the product may be used freely and without obligation to you.

Privacy & Data

Our handling of personal information, meaning what we collect, why we collect it, who we share it with, and how long we keep it, is described in our Privacy Policy, which is incorporated into these Terms. We retain personal data for up to one (1) year after account closure unless a longer period is required by law. Uploaded photographs and rendered videos are stored so you can access them while your account is active; you should keep your own copies of anything you need long term, because we do not guarantee indefinite storage and we may delete content after an account is closed. You can delete the photographs you upload and remove renders from your history in the app at any time, and uploaded photos are automatically deleted after about 7 days. The finished video file is hosted by our video provider, so it is not stored by Newel and cannot be deleted from our systems.

Communications From Newel

Account and transactional messages. We send billing receipts, renewal notices, render notifications, security alerts, and other account messages to the email address on your account. These are part of the service and are not marketing, so you cannot opt out of them while your account is open.

Marketing email. By submitting a form on our site, creating an account, or otherwise giving us your email address, you also consent to receive promotional and product email from Newel. Every marketing email includes an unsubscribe link, and you can opt out at any time without affecting required account and security messages.

Our internal do-not-call and opt-out policy. Where Newel (Prime Edge LLC) calls or texts you about a website build or other services, we maintain and honor an internal do-not-call and opt-out list. We treat any opt-out request, including replying STOP to a text or emailing hello@newelos.com, as an immediate and lasting request to stop marketing calls and texts, we keep that request on file, and we scrub our live telemarketing calls against the National Do-Not-Call Registry unless we have your prior consent or an existing business relationship that permits the contact.

Referral Program

Newel may offer a referral program that grants rewards, such as credits or subscription time, when people you refer sign up and subscribe. Rewards have no cash value, are non-transferable, and apply only while your account is active and in good standing. Self-referrals, fake or duplicate accounts, spam, and other abuse are prohibited and may result in forfeiture of rewards and account action. Program terms may change or end on notice going forward.

Disclaimers

The service and all content and outputs are provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory, including merchantability, fitness for a particular purpose, accuracy, quality, and non-infringement. We do not warrant that the service will be uninterrupted, secure, or error-free, that any render will succeed, that any output will be accurate, usable, or compliant with any MLS rule or law, or that any stored file will remain available.

Limitation of Liability

To the maximum extent permitted by law, Newel will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any lost profits, revenue, commissions, listings, data, or business opportunity, including any fine, penalty, disciplinary action, or board complaint arising from media you published. Our total aggregate liability arising out of or related to the service will not exceed the greater of the amounts you paid us in the three (3) months before the event giving rise to the claim, or one hundred U.S. dollars (US $100). Nothing in these Terms limits liability that cannot be limited under applicable law.

Indemnification

You agree to defend, indemnify, and hold harmless Newel from any claims, damages, liabilities, and expenses (including reasonable attorneys' fees) arising out of the content you upload, the media you publish, your use of the service, your violation of these Terms or any law, MLS rule, or code of ethics, or your violation of any third-party right, including a photographer's copyright.

Suspension & Termination

You can close your account at any time by cancelling from inside the app, as described in the Automatic Renewal and Cancellation section. Cancelling stops future renewals; you keep access through the end of the billing period you have already paid for, after which access ends and unused credits expire.

We may suspend or terminate your access to Newel, in whole or in part, at any time, with or without notice, if we reasonably believe you have violated these Terms, misused the service, failed to pay, or created a legal or security risk for us or for other customers, or where we are required to by law. Where circumstances reasonably allow, we will try to give you notice, but we are not obligated to. We may also discontinue the service, or any part of it; where that materially reduces what you paid for in an unexpired paid term, the remedy in the No Uptime Commitment section applies.

Effect of termination. When your account is terminated or closed, your right to use the service ends immediately, any license granted to you under these Terms ceases, and we may remove or delete your account, uploaded photographs, and rendered videos from our systems, subject to the retention period in the Privacy and Data section. You should keep your own copies of anything you need. Termination does not entitle you to a refund of fees already paid or of unused credits except where the law requires one. The sections of these Terms that by their nature should survive termination, including content rights, intellectual property, disclaimers, limitation of liability, indemnification, and governing law, will survive.

Governing Law & Disputes

These Terms are governed by the laws of the State of South Carolina, without regard to conflict-of-laws rules. Any dispute will be resolved in the state or federal courts located in South Carolina. To the extent permitted by law, you and Newel waive any right to a jury trial and agree that claims must be brought individually and not as part of any class or representative proceeding, and any claim must be filed within one (1) year after it arises. These Terms do not require arbitration; disputes are resolved in court as described above. Subscriptions renew automatically until cancelled and fees are non-refundable except where required by law, as described in the billing sections above.

Changes to These Terms

We may revise these Terms at any time. The version posted here is the current and controlling version, and your continued use of the service after changes are posted constitutes acceptance. Where a change materially affects an active paid subscription, we will give you notice before it applies to your subscription, and it will take effect from your next billing period. The complete, most detailed Terms of Service also appear inside the Newel application.