How Much Does A Real Estate Agent Website Cost?
A real estate agent website can cost anywhere from a few hundred dollars to tens of thousands, and the price tells you little on its own. What matters is what is included, what recurs, and what you own.
Newel Guides · Updated September 2026The Parts Of The Cost
- Design and build. One-time work to make the site.
- Domain name. Usually a modest yearly fee.
- Hosting. Included with some providers, separate with others.
- MLS search (IDX). Often a setup fee plus a monthly fee. See IDX Website Basics For Agents.
- Photography and video. Yours or purchased.
- Copywriting. Included, extra, or your job.
- Updates and support. Some providers charge monthly, some per request.
- CRM or lead tools. Often billed separately.
Common Pricing Models
- Monthly subscription. Low to start, ongoing cost, and the site often belongs to the provider.
- One-time build fee. Higher upfront, and you own the result. Hosting and domain may recur.
- Hourly or project quote from a freelancer or agency. Varies with scope.
- Free through your brokerage. Costs you nothing in cash, but check ownership and portability.
What To Ask For In Writing
- What is the one-time fee, and what is included?
- What is the monthly fee, if any, and what does it cover?
- What is the price in year two?
- What does it cost to add a page or change the design?
- Who owns the domain, content, and lead list?
- What does it cost to leave?
How To Compare Quotes
Line the quotes up on the same terms. Count the first-year total, including setup, domain, hosting, search, and any monthly fees. Then count year two. Note what each includes: number of pages, forms, blog, review display, and SEO setup. A quote with a low monthly fee and a required long contract can cost more over time than a one-time fee. Do not compare on price alone, because you also need to weigh who owns the result and how easy it is to change.
How Newel Prices Websites
Newel websites are a one-time build fee, not a subscription. A Landing Page is $399 for one page with a lead form, click-to-call, and your domain connected. A Brand Site is $699 for up to three pages with a gallery, service sections, booking and inquiry forms, Google review display, a blog or updates section, and basic SEO setup. A Showcase Site is $899 for up to five pages with the scroll-driven build experience and extra revision rounds. Extra pages are $75 each. A Custom Build for larger projects is scoped first and priced in writing before work starts. You pay after you have seen and approved the design, and you own the site and your leads. Full details are on the pricing page.
What Newel Does Not Include
MLS search through IDX is provided through your MLS and its approved vendors, so it is not part of the standard packages. Ask about it during intake if you need it. Listing photography and copy about your local market are also things you bring or discuss. See how it works.
Ways To Keep The Cost Down
- Start with fewer pages and add more later.
- Bring your own photos and a short draft of your bio.
- Decide on MLS search before you start so it does not change the scope.
- Choose a provider that lets you own and export everything.
Related Reading
If you are still deciding what to build, read What Pages A Real Estate Agent Website Needs and How To Choose A Website For A Real Estate Agent. Ready to talk it through? Start with the intake form.
Three-Year View
Look past year one. A subscription that costs a modest amount per month adds up over thirty-six months and usually leaves you owning nothing at the end. A one-time build has a larger first bill, then small recurring costs for a domain and any hosting or search you add. Write the three-year total for each option side by side. It is a quick calculation and it often changes which quote looks best.
Costs That Show Up Later
- Renewal price for the domain and hosting, which may be higher after the first year.
- Fees to change a design or add a page.
- Price increases on monthly plans.
- Charges for extra users, extra listings, or extra leads on platform plans.
- The cost of moving your site and leads if you change providers.
Ask each of these questions before you sign, and write down the answers.
Frequently Asked Questions
How much does a real estate agent website cost?
It ranges widely, from a few hundred dollars for a simple site to much more for a large custom platform with MLS search. Compare first-year and second-year totals and ownership terms.
Is a monthly or one-time fee better?
A one-time fee usually costs less over time and leaves you owning the site. A monthly fee spreads the cost but often means renting.
Does the price include MLS search?
Not usually. It is often a separate setup and monthly fee through your MLS and an approved vendor.
Get A Website Built For Your Business
Newel builds custom websites for a one-time fee starting at $399. You see the design first and pay after you approve it. You own the site and your leads.
Newel is a software and website product, not a licensed brokerage. This guide is general information and not legal advice. You are responsible for your own MLS, state, and fair housing compliance.