Guides For Real Estate Agents
Plain, specific guides on the parts of marketing a listing that agents ask about most: making video from listing photos, staying inside MLS and fair housing rules, choosing and building an agent website, and running a listing launch. Each one is written to be used, not skimmed.
Updated September 2026 · General information, not legal advice
Video
Listing Video From Photos
How To Turn Listing Photos Into A VideoA step-by-step method for turning the photos you already have into a listing video: picking shots, ordering them, adding motion, and posting.
AI Real Estate Video: What It Can And Cannot DoA plain explanation of the kinds of AI listing video, what each one changes about the property, and which are lower risk on an MLS listing.
How To Make A Real Estate Walkthrough Video From PhotosHow to build a walkthrough-style listing video from still photos: shot list, order, timing, pacing, and what a photo video cannot show.
Which Listing Photos Work Best For VideoHow to choose and prepare listing photos that hold up when turned into video: resolution, composition, orientation, and shots to skip.
Best Length And Format For Listing VideosRecommended length, aspect ratio, and resolution for listing videos on Instagram, Facebook, YouTube, the MLS, and your website.
How To Make An Instagram Reel For A ListingA practical plan for a listing Reel: length, structure, first-frame hooks, captions, on-screen text, and fair housing cautions.
How Much Does A Real Estate Listing Video Cost?What drives the cost of a real estate listing video: crew, drone, editing, music, format, and software. Ranges and questions to ask.
Rules
MLS Rules And Disclosure
MLS Video Rules For Listings: What To Check Before You UploadThe MLS rules that most often trip up listing videos: branding, links, altered media, disclosure, and a checklist to confirm with your MLS.
Branded Vs Unbranded Listing Videos For The MLSWhat branded and unbranded listing videos are, why MLSs treat them differently, and how to export both from the same footage.
How To Disclose AI In A Listing VideoWhen AI disclosure is needed on listing photos and video, where to place it, sample wording, and the questions to confirm with your MLS.
Fair Housing Rules For Listing Posts And CaptionsHow to write listing posts, captions, and video text that stay inside fair housing rules: what to say, what to avoid, and how to review a post.
Websites
Real Estate Agent Websites
What Pages A Real Estate Agent Website NeedsThe pages a real estate agent website needs, what to put on each one, and what can wait. A checklist for agents building or rebuilding a site.
Realtor Website Design: A Practical ChecklistA practical checklist for realtor website design: mobile layout, speed, photography, contact paths, accessibility, and what to skip.
How To Choose A Website For A Real Estate AgentHow to choose a website option as an agent: what to compare, questions to ask any provider, ownership, MLS rules, and red flags.
IDX Website Basics For Real Estate AgentsWhat IDX is, how it works on an agent website, what your MLS requires, common costs, and how to decide whether you need it.
How Much Does A Real Estate Agent Website Cost?What goes into the cost of a real estate agent website: design, build, hosting, domain, search, and upkeep, and how to compare quotes.
Marketing
Marketing A Listing
A Listing Marketing Checklist For Real Estate AgentsA practical listing marketing checklist: before you list, launch week, the first month, and seller updates. Includes video and social steps.
How To Market A Listing On Social MediaA working plan for marketing a listing on social media: assets to prepare, what to post where, timing, follow-up, and what to measure.
Just Listed Post Ideas For Instagram And FacebookTen just listed post formats with caption examples for Instagram and Facebook, plus fair housing and disclosure checks before you post.