How Much Does A Real Estate Listing Video Cost?
Listing video is priced anywhere from a few dollars to a few thousand. What you pay depends on who does the work, how long they are on site, and what you get back. This guide breaks down the factors so you can compare quotes on the same terms.
Newel Guides · Updated September 2026The Short Version
Published quotes for a hired videographer commonly start around $300 to $500 for a basic walkthrough, run $700 to $1,200 for a graded, edited cinematic piece, and reach $1,500 to $3,000 or more with drone footage, twilight exteriors, or a second shooter. A vertical social edit bought on its own often runs $75 to $150. These are sample market figures for context. Real prices depend on your market, the property, and the provider, so treat them as a starting point for quotes, not a benchmark.
Software is priced differently. Instead of a fee per shoot, you pay a subscription or per-render price, and the cost of one clip is usually small. The trade-off is what you get: software working from photos cannot film a room.
What Drives A Videographer's Price
- Property size. More rooms and more square footage mean more time on site.
- Time on site and travel. Some quote by the hour, some by the package.
- Drone. Aerials add equipment, licensing, and often a second visit.
- Editing. Color grading, music licensing, titles, and multiple aspect ratios all add time.
- Turnaround. Rush delivery costs more.
- Usage and licensing. Make sure you can use the footage on the MLS, your site, and social channels.
- Extra cuts. A vertical version is often billed separately.
What To Ask Before Booking
- What is included: number of finished videos, lengths, and formats?
- Is there a separate unbranded version for the MLS?
- Is drone footage included, and is the pilot licensed?
- Who owns the footage, and can you reuse it?
- What is the turnaround, and what happens if you need a re-edit when the price changes?
- Is music licensed for commercial use?
What Software Costs, Worked Out
Newel Studio prices every render in credits, so the cost of a clip is arithmetic. On the Starter plan at $39 a month for 600 credits, one credit costs about 6.5 cents. A 720p ten-second clip is 40 credits. A full walkthrough sized at about 160 credits, roughly three to four such clips, is about $10.40 at Starter rates. Pro is $99 for 2,000 credits and Studio is $249 for 6,000, with a lower cost per credit on each. A single video can also be bought once for $19 with no subscription. The full working is on What A Listing Video Actually Costs and the plans are on the pricing page.
These figures do not include your time, the photos, or any renders you redo.
Choosing Between A Shoot And A Photo Video
These are different products and each has a use. The choice is usually a matter of which listings deserve which.
- Hire the shoot when the flow of the home, the view, the land, or the neighborhood is the story. Also for listings where you pitched video to win the listing.
- Use photo-based video for listings where a shoot is not practical, for a quick social post the day the listing goes live, and for re-cutting when something about the listing changes.
- Do both when you can: a filmed tour for the listing page, and photo-based clips for social variations.
Hidden Costs Worth Counting
- Music licensing if you add tracks outside your posting app.
- Virtual staging, if you plan to use it, typically billed per image and subject to disclosure rules.
- Reshoots when something changes, such as staging or landscaping.
- Your time uploading, choosing, and reviewing.
A Simple Way To Compare Quotes
Divide any quote by the number of finished seconds of video you receive, and note which formats are included. That gives you a cost per finished second you can hold against another quote, whether it is a person or software. Do not include claims about results, because no quote can promise inquiries or a sale.
Match The Video To The Listing
A useful way to budget is to sort your listings, not to find one price for all of them. Some listings carry a story that only a filmed tour can tell: a view, acreage, an unusual layout, or a seller who expects a full production. Others need a competent short video posted the day they go live, and a filmed tour would not change how they sell.
Write down your last ten listings and mark each as "needs a filmed tour" or "needs a short video." The split tells you how much of each kind of work you actually need in a year, and that is a better basis for choosing a provider or a plan than any headline price. Your local rates and the quality you need will change the answer.
Frequently Asked Questions
How much does a real estate video cost?
Hired videography commonly starts around $300 to $500 for a basic walkthrough and rises with drone work and editing. Software that renders from photos is priced per render or by subscription.
Is a listing video worth it?
That depends on the listing and your market. Video gives buyers a different view of a home and gives you something to post. It does not guarantee results.
What does a photo-based video cost?
On Newel Studio a full walkthrough sized at about 160 credits is about $6.64 to $10.40 depending on plan, and a single video can be bought for $19.
Try It On One Of Your Own Listings
Newel Studio turns the listing photographs you already own into short walkthrough videos by moving a virtual camera across each photo. Nothing is added to the property. Set one up free on your own photos before you pick a plan; you sign in when you render. Plans start at $39 a month.
Newel is a software and website product, not a licensed brokerage. This guide is general information and not legal advice. You are responsible for your own MLS, state, and fair housing compliance.