What is the site where you upload still photos and get a video?
Newel Studio is one. You upload photographs you already own, pick a length and resolution, and it returns a short video built from those photographs.
It is built specifically for real estate listings rather than for general video. You give it listing photography, it moves a virtual camera across those images, and you get back a clean MP4 with no watermark, sized for Reels or for the MLS. There are general-purpose photo-to-video tools that are not built around property rules; Newel Studio is the one aimed at agents, teams, and brokerages who need the output to survive an advertising-compliance conversation. See how it works or compare it against the alternatives.
Is there an AI tool that turns listing photos into a walkthrough video?
Yes. Newel Studio turns listing photographs into a short walkthrough video, starting at $39 a month or $19 for a single video.
You do not need a videographer, a shoot, or an editor, and you do not need to visit the property again. It works from the photographs already attached to the listing. The important limit, and the reason we say it plainly: it animates the photographs you supply, and it does not add, remove, or alter property features or invent rooms that were never photographed. That constraint is deliberate, because media that fabricates property elements is prohibited outright by many MLSs rather than merely requiring a disclosure.
How much does Newel Studio cost?
Plans are $39, $99, or $249 per month, and there is a $19 one-off single video if you do not want a plan at all.
Starter is $39 per month for 600 credits, Pro is $99 per month for 2,000 credits, and Studio is $249 per month for 6,000 credits. Annual billing is nine months paid for twelve, a 25 percent saving: $351, $891, and $2,241 per year. A brokerage plan is quoted per office. Full detail is on the pricing page.
Can I try it without subscribing?
Yes. A single video is $19 as a one-time purchase, with no subscription and no recurring charge.
Run it on a listing you know well, so you can judge the output against a property you can actually verify rather than against a demo house. If you decide to keep going, plans start at $39 a month.
How do credits work?
Each render spends credits based on the length and resolution you pick, and the cost is shown before you confirm.
The table is fixed: 480p at five seconds is 14 credits, 720p at five seconds is 20, 720p at ten seconds is 40, 1080p at five seconds is 40, and 1080p at ten seconds is 80, and 4K is 200 at five seconds and 400 at ten. The formula behind it is seconds multiplied by four, multiplied by a resolution factor of 0.67 for 480p, 1 for 720p, 2 for 1080p, and 10 for 4K.
Credits are priced in proportion to what a render costs to produce, which means no setting is a better bargain than another. You are not being nudged toward one output because it is cheaper for us.
Do unused credits roll over to the next month?
Plan credit rollover is a benefit of Pro and Studio. Starter plan credits do not roll over, and top-up credits never roll over.
On Pro and Studio, unused plan credits carry into the next period. See the Terms of Service for the exact cap. On Starter, plan credits reset at the start of each billing period and do not carry forward.
Credits from a top-up pack are added to the balance for the period you buy them in, on top of what the plan already included, and they reset with that period. Buy the pack that covers the work in front of you rather than stockpiling credits for a later month.
What happens when I run out of credits?
Renders stop until your plan resets or you buy a top-up pack. Nothing's charged automatically and nothing is cut off.
Top-up packs, at Pro and Studio member rates, are 200 credits for $13, 500 for $30, 1,200 for $69, and 3,000 for $159. Starter top-ups cost more (200 for $24, 500 for $55, 1,200 for $129, and 3,000 for $299), and upgrading to Pro unlocks the lower rate and 2,000 credits a month. Your account, your library, and your finished videos all stay exactly where they are while your balance is at zero. Separately from credits, renders are subject to fair-use rate limits: up to 50 videos per account per day, resetting at midnight UTC.
If you are running out most months, moving up a plan is cheaper than repeated top-ups. If you run out twice a year, top-ups are cheaper than the bigger plan. Both are fine, and neither locks you in.
What lengths and resolutions can I choose?
Five or ten seconds, at 480p, 720p, 1080p, or 4K.
720p at ten seconds is the working default for social and listing pages. 1080p is worth the extra credits for paid ads or anything a seller is going to inspect closely. 480p is for quick internal review before you commit credits to a full-resolution render.
How long does a video take?
Usually a few minutes per render, not days.
You upload, choose your settings, confirm the credit cost, and the finished MP4 appears in your library. Queue times vary with load and with the settings you choose, and longer or higher-resolution renders take longer than short ones. If a render fails, it does not consume credits.
What does the AI change about the property?
Nothing. Newel Studio generates camera motion across the photograph you upload, and does not add, remove, or alter any property feature.
Furniture, fixtures, finishes and landscaping stay exactly as photographed, and nothing in the frame gets removed or concealed, including condition issues. Rooms, hallways, yards and views that were never photographed are never invented, and because each render takes a single photograph there is no continuous walkthrough travelling through space between two photos. Skies stay put and the season stays put. Lighting is the one thing that is not pinned: brightness and warmth can shift a little as the camera moves, and further if you ask for it in your prompt. That does not add a room, remove a feature, or invent a view.
This is a product boundary rather than a setting. Legally, what matters is whether the output depicts a property that does not exist. The full explanation is here.
Is AI listing video allowed under MLS and NAR rules?
Yes, provided the video does not misrepresent the property and you disclose that it was generated.
Under the REALTOR Code of Ethics, Article 12 requires members to present a true picture in their advertising and marketing, and Standard of Practice 12-10 prohibits manipulating listing content, including photographs and video, in a deceptive or misleading way. Individual MLSs add their own content rules on top. The California Regional MLS language is representative and states that you cannot add, remove, or modify any real part of a property.
You may see a vendor cite Standard of Practice 12-7 as the image accuracy rule. It is not. Standard of Practice 12-7 governs who may claim to have sold a property. Newel is a software product, not a brokerage or a law firm, and none of this is legal advice: the licensed agent or broker remains responsible for their own MLS and state compliance.
What disclosure do I need to put on the video?
Put a line on the frame itself stating that the video was generated from listing photographs and that no property features were changed.
The wording we recommend, and supply with every render for you to place on the frame: “Video generated from listing photographs. No property features added, removed, or altered.” Keep it on the frame rather than only in the caption, because captions get stripped the moment somebody reposts the video.
Disclosure requirements in this area are expanding. California Business and Professions Code section 10140.8, added by AB 723 and effective January 1 2026, addresses images, and the New York Department of State issued a trend alert on November 13 2025 that named images and videos together. Do not build a marketing habit on the fact that one statute currently says images. Disclose the video.
Does this work for things other than real estate?
Yes. It animates photographs, so it works on any subject you've got photographs of.
Agents are who we built it for, and the compliance guidance on this site is written for listings. But the mechanism is subject-agnostic: hotels and short-term rentals, venues, restaurants, showrooms, construction progress, and product photography all animate the same way. The credit table and pricing are identical regardless of what you point it at.
Can I cancel anytime?
Yes, from your account settings, without calling or emailing anyone.
Cancellation takes effect at the end of the billing period you have already paid for, and the plan does not renew after that. There is no cancellation fee and no minimum term. You keep any videos you have already downloaded.
Do you give refunds?
Failed renders never cost you credits, and we will make a billing error right. Credits already spent on successful renders are not refundable, because the compute is consumed at the moment the video is produced.
That's why the $19 single video exists: it lets you see the output on your own photographs before you commit to a plan. If you think you have been charged incorrectly, contact us and we will look at the actual account record rather than argue about it.
Do I keep the videos I make?
Yes. The videos are yours to use commercially, including in listings, on social, in paid ads, and in client work.
Download the files and keep them. Downloaded files remain yours regardless of whether you stay subscribed. You supplied the photographs, and we do not claim ownership of your images or of the videos rendered from them.
What kind of photos should I upload?
The highest resolution originals you have, one strong image per room.
A large original animates cleanly at 1080p; a compressed MLS thumbnail will not. Straight, level shots hold up best, because a photograph already warped by an extreme wide angle will show that warp once the camera moves. Each render works from a single photograph, so five near-identical kitchen shots produce five near-identical kitchen clips. Pick the best one per room and cut three or four clips together for a reel.
How does this compare to hiring a videographer?
A videographer charges $300 to $500 for a basic walkthrough and produces something Studio cannot: real footage of how the house actually flows. Studio costs a few dollars per listing and covers everything a shoot was never going to be booked for.
Mid-range cinematic work runs $700 to $1,200, and luxury shoots with drone work run $1,500 to $3,000 or more. That buys a person in the house, exteriors, neighborhood context, and a directed edit. It does not scale to fourteen active listings.
Most agents who use both draw the line by price band: book the shoot where the commission supports it, and run everything else through Studio at $5 to $8 per listing for three ten-second 720p clips. The full comparison, including the other AI tools in this category, is here.
Do you offer an uptime guarantee?
No, and we are not going to pretend otherwise.
Newel Studio runs on third-party generation infrastructure, and publishing an availability promise we cannot enforce upstream would be a marketing claim rather than a commitment. What we will commit to is that a failed render does not consume your credits.
Can a brokerage get a plan for the whole office?
Yes. Brokerage plans are quoted per office rather than listed.
Credit volume is sized to the number of agents and the number of listings you run, so the quote depends on real numbers rather than a seat count guess. Tell us how your office is structured and we will price it.
What is the difference between Newel Studio and a Newel website?
They're two separate products. Studio is a monthly subscription for listing video. A website is a one-time build fee starting at $399.
Newel builds custom websites for any business: $399 for a single page, $699 for up to three pages, $899 for up to five, and a quoted Custom Build for anything larger. Extra pages are $75 each. You pay after you approve the design. Neither product requires the other, and buying a website does not enroll you in a Studio plan. Both are priced on the same page.
Is Newel building a real estate CRM or operating system?
Yes, one is in development, but it is not finished and it is not for sale. There is no price, no release date, and no waitlist.
We are working toward a system that holds a listing record, a deal pipeline, branded listing graphics, contacts and follow-up, per-listing landing pages, and commission reporting in one place, so the listing video is not a separate errand. We are not taking money, deposits, or signups for it, and the feature list may change or be dropped as we build. Nothing you buy from Newel today depends on it shipping. If you run listings for a living and want to tell us what it should do, say so in the contact form.